Shift to Product Centric from Service Centric

Shift from Service based company to
Product based company

Situation

One of our Clients wanted to shift to being a Product Company and wanted to license their own Software after experience of more than 10 years being as Service based company. The reason for the shift was that time to complete project in Service based company was too long and Company was not making much profits.

Challenge

As they were in service industry for so long,

1. They had very less experience of creating a Product Road map.

2. Service based model was B2C, that’s why focus was on lead generation with no focus on Branding and Marketing.

3. Team was also used to working on Selling and creating new solutions every time. And now the focus was to work extensively on 1 product for long period of time which needed huge mindset change.

Solution

Our Contribution while working with Founder of the company was on
2 levels:

As Clarity Partner,

1. Mindset change needs to happen in Management and Core team which will help them understand and implement mindset of Product Company.

2. Sales cycle was redesigned for POC - Minimum costing – Maximum impact model so as to generate adequate Leads and Conversions. 

3. Continuous working on R&D and enhancement has to happen in Product so as to stay relevant and create Best Product.

4. Marketing and Branding becomes very important signifying the Market Niche and their Pain point which your Product will provide solution for.

As Accountability Partner

1. Making sure the progress on mindset remains on track so that we don’t get back on old ways.

2. Periodic checks and reviews to make sure transition is smooth and as per requirements.

Results

1. Making sure the progress on mindset remains on track so that we don’t get back on old ways.

2. Periodic checks and reviews to make sure transition is smooth and as per requirements.

3. As focus is in specific domain, expertise on the same is recognized universally helping in Branding of company.